Scare tactic newspaper advertisements from Britain’s Department of Energy and Climate Change (DECC) have been banned by a government advertising watchdog agency. Two ads in a series which used child nursery rhymes to warn about the purported dangers of manmade climate change were found to have unsubstantiated claims in them.
The Advertising Standards Authority (ASA) reviewed the ads after receiving more than 900 complaints from British citizens – the most complaints it received on any ad last year.
The two offending ads were based on the nursery rhymes of ‘Jack and Jill’ and ‘Rub a Dub Dub’ and warned of the effects of extreme weather, a claim which has long been disproven.
Without a background in climate science, the ASA relied on the Intergovernmental Panel on Climate Change’s (IPCC) reports to determine the accuracy of the ads. In its conclusion, the ASA said the ads failed to meet code based on a lack of substantiation, truthfulness and their environmental claims.
It was the definitive statement that the severe weather events will happen that caused the ASA to take action as they are presented as if there is no doubt.